This is a collection of preferred term in the documentation and website. Please stay within these terms for consistency.
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Live coding:: for our quarkus:devcapability
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GraalVM native image:: preferred term for the VM creating native executable. No space. 
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Substrate VM:: non-preferred. Exclude. 
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Native Executable:: the executable that is compiled to native 1s and 0s 
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Docker image:: for the actual Dockerfiledefinition and when the tool chain is involved
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Container:: when we discuss Quarkus running in… containers 
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Supersonic Subatomic Java:: our tagline 
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Kubernetes Native Java:: our preferred tagline to say that we rock for containers 
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Developer Joy:: for everything going from live reload to the opinionated layer to a single config file 
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Unify Imperative and Reactive:: imperative and reactive. 'Nuff said. 
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Best of breed frameworks and standards:: when we explain our stack